Over 9 million businesses advertise on Facebook alone. To make sure your brand has an edge on the competition, we've analyzed thousands of ads to identify key trends that will impact performance creative in 2021.
A minimalist design piques the viewer's curiosity, leveraging clean lines and color blocking to pull attention and entice viewers to take a closer look at the product itself and/or details they might have missed.
Now that Facebook has quietly eliminated the 20% text rule, you can put your message front and center, right in your image.
Use text-heavy ads to highlight attention-grabbing copy, a specific sale or promotion, or features or details of your product.
LIGHTS, CAMERA, VIDEO!
Video is still the top dog when it comes to social ad engagement, especially if it includes people's faces or examples of the product in use. Get creative by using b-roll or unused footage in new ways or to try something new without breaking the bank.
Consumers naturally trust other people more than they trust brand-produced marketing collateral, so curating great reviews from your customers and featuring them in ads is a great way to move people further down the funnel toward the conversion.