Top Performing Ads
A compilation of top-performing ads based on performance data from Facebook and Instagram.
Top Performer of the Month
Poo~Pourri
This ad does a few things really well. Part of Poo~Pourri’s strategy includes rotating ads featuring user-generated content (UGC) like this one with professionally produced ads so the brand can appeal to potential customers in multiple ways. The UGC ads communicate relatability, while the professional ads elevate the brand.
Here are some specific best practices Poo~Pourri gets right in this ad:
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The ad opens with a close up face shot, which pulls viewers in more than product shots.
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It immediately goes into a testimonial that calls out the brand name in the first seconds.
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The ad uses quick cuts of multiple products to keep the user engaged while simultaneously widening the net to include more potential customers.
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It has a sense of humor: the ad makes jokes and the copy is light-hearted, which is part of Poo~Pourri's brand voice.
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The ad balances entertainment with education, clearly communicating the value to the potential customer while staying concise.
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It features a strong call to action in the text that is also in the script.
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