Top Performing Ads

Kensington’s new ad campaign feels like old-school Instagram, from embracing millennial pink and blue to delivering a single, simple image. There’s a reason Make Instagram Instagram Again went viral: not everyone is looking for the non-stop stimulation of full-screen TikTok-style videos all the time. So Kensington grabs attention by stripping its creative to the bare essentials, evoking nostalgia while communicating a timely value proposition and promotional offer. It’s an important lesson: sometimes the way to be heard above the noise is to stop shouting.