Top Performing Ads
A compilation of top-performing ads based on performance data from Facebook and Instagram.
Top Performer of the Month
Tinyhood
This month’s featured ad from Tinyhood has a very specific target audience: expecting or brand new parents, and both the copy and imagery make sure you know that right away. If your targeting is accurate, that specificity is much more likely to grab attention from the first frame. We start with an eye-catching image of an expecting mother’s belly, filling the negative space with text directly addressing the target audience and keeping attention on the video. The ad then segues to a visual checklist of new-parent necessities, which leads directly into Tinyhood’s actual offering: courses for new parents, finally closing with a call-to-action to learn more. Establishing alignment, understanding, and empathy for a known need directly before bringing your brand into play can be an effective way to earn trust and drive awareness through long-form video ads like this one.
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