Top Performing Ads

Top Performer of the Month 
Scent Beauty

Instead of relying only on the well-known likeness of Dolly Parton, the namesake of Scent Beauty’s new line, the team tried something different: deploying evocative product names, subtle motion graphics, and pitch-perfect colors to evoke the distinct charm of the line’s beloved namesake. Remember that assumptions are the enemy of great marketing; you should have a rigorous creative testing framework in place and budget allocated to experiment with new creative and see what resonates with your audiences, even if you think you already know the answer.