Top Performing Ads
A compilation of top-performing ads based on performance data from Facebook and Instagram.
Top Performer of the Month
One of the biggest creative challenges facing any brand is finding the perfect balance of elements included in the visual creative. Pangea found that keeping it simple was crucial to success: the combination of lifestyle imagery and text about a key value proposition drove better performance. Visuals that are too simple fail to differentiate the brand, while ads that try to cram too much information into the frame end up confusing and chaotic. Look to test different options to find the Goldilocks version: which combination of elements gets it just right and performs best.