Top Performing Ads

A compilation of top-performing ads based on performance data from Facebook and Instagram.

Poo~Pourri influencer ad

Top Performer of the Month 

Poo~Pourri

This ad does a few things really well. Part of Poo~Pourri’s strategy includes rotating ads featuring user-generated content (UGC) like this one with professionally produced ads so the brand can appeal to potential customers in multiple ways. The UGC ads communicate relatability, while the professional ads elevate the brand.

Here are some specific best practices Poo~Pourri gets right in this ad:

  • The ad opens with a close up face shot, which pulls viewers in more than product shots. 

  • It immediately goes into a testimonial that calls out the brand name in the first seconds. 

  • The ad uses quick cuts of multiple products to keep the user engaged while simultaneously widening the net to include more potential customers. 

  • It has a sense of humor: the ad makes jokes and the copy is light-hearted, which is part of Poo~Pourri's brand voice.

  • The ad balances entertainment with education, clearly communicating the value to the potential customer while staying concise. 

  • It features a strong call to action in the text that is also in the script.

jack black maskne
ember
california psychics
poo pouri
Mizzen+Main
dakine
rastaclat
albion
ember
uncharted
baby brezza 2
Out of Print
Amour Vert
Rowan
SoulCycle
jack black evening routine
Wanderer Bracelets
dakine
Marine Layer
Caraa
Caraa
comfy 1
zenni 50
ember
Out of Print
Wanderer Bracelets
painful pleasures
baby breza
Vuori
The Reset
comfy 2
SoulCycle x FILA
Amour Vert
Wanderer Bracelets
bh cosmetics 1
The Reset
SoulCycle
Jay Godfrey
Jay Godfrey
poo pouri free
Amour Vert
SoulCycle
Vuori
Jay Godfrey
ember
Mizzen+Main
zenni
SoulCycle
jack black zoom
nuface
Mizzen+Main
comfy 3
dessert essence
nitro
nuface
zenni pride
out of print glow
poo pouri 1
dessert essence 1
out of print vote
bh cosmetics 2

Creative Made To Drive Business Results

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