Top Performing Ads

Marketers are notorious for trying to stretch ad creative to the max, packing in clever copy, product info, lifestyle imagery, product shots, promotional codes, and more into short videos or single images until it’s hard to figure out what you're supposed to focus on. But Strava’s new campaign keeps it simple, introducing a “see your fitness journey” theme and presenting the relevant core value propositions of the product in clear, concise copy that is active and persuasive. They pair each pithy phrase (five words or less!) with a clear product shot showcasing the ability to actually visualize both the user's efforts and their results.