Top Performing Ads
A compilation of top-performing ads based on performance data from Facebook and Instagram.
Top Performer of the Month
Zenni
A great product ad should establish a strong, easy-to-understand value proposition. In Zenni’s case, their new ad is addressing a problem common to all glasses-wearers: how to stop glasses from fogging up while wearing a mask. The ad deploys a mix of text and visuals to showcase several key product features. The text focuses on giving us context, including key information like price, and the visuals clearly illustrate the benefits of the anti-fog product with two simple before-and-after videos. The text is concise and ends with a clear call-to-action, while the accompanying music sets an upbeat tone that aligns with the problem-solving narrative in the ad.
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