Top Performing Ads
A compilation of top-performing ads based on performance data from Facebook and Instagram.
Top Performer of the Month
When considering your approach in a specific ad, there are two types of messaging you need to consider: rational and emotional. Payoff tested both and found an emotional approach was far more successful. This set of creative focuses on financial stress and how their service can relieve that familiar and unwelcome feeling, while mirroring that relief with bright colors and uplifting music.